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Country Casuals opens their first 5 shops in Scotland within 1 week. Country Casuals was launched originally as part of the Coats Patons Group (now known as the Coats Viyella Group). Country Casuals hit the West End, opening a shop within John Lewis on Oxford Street and were the first to offer a fully co-ordinate range of separates.
Things were going swimmingly until the recession of the late 80’s began to bite. Times were tough for retailers, but
the future of Country Casuals was secured in 1989 by a management buyout team, intent on building a vibrant brand, totally focused on the customer. It worked. The new vision and timely change resulted in an exceptional increase in sales despite deep national recession. The Country Casuals brand celebrated its 21st birthday in 1994 with the launch of a customer loyalty scheme. Another first among fashion brands, the scheme helped to increase customer loyalty by giving the company a greater understanding of their customers’ needs. This highly successful and popular scheme continues to grow and is a vital part of the business today.
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