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betNOW is the UK's favourite mobile betting service, by providing innovative and entertaining ways for people to bet responsibly from their mobile phone. betNOW is operated by Open Vantage Limited who are licensed and regulated by the Gambling Commission. betNOW’s mission is to make betting quick, simple and accessible to everyone over 18 who likes to sports bet.
With over 60m mobile users and 6bn texts sent each month in
the UK, the company has set about using the convenience and ubiquity of text to build a platform for placing bets. Having resolved the technical issues and launched the world’s first genuinely intuitive text-based betting service, the company is committed to continuing to innovate and make responsible betting even easier in the future. The company was set up by committed individuals, and sports fans, with management experience at blue-chip PLCs including Vodafone, Sky Sports, Sainsburys & PartyGaming.
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